CHITRA PREMIERES NEW VIDEO FOR 'BETTER THAN BEFORE' VIA FASHION JOURNAL

Genre bending songwriter Chitra is incredibly excited to release her new video for Better Than Before, directed by Nick McKinlay (Julia Jacklin, Phantastic Ferniture, Jess Ribeiro), with assistant director Julia Jacklin.  

The breathtakingly beautiful visuals for Chitra's debut single Better Than Before premiered overnight via Fashion Journal HERE.

"Filmed in the bay off Sandringham, Chitra and I found materials where she would blend in to her backgrounds. By doing this we hoped to convey her trying to change herself for another person, to fill the role she feels she should. We were followed by curious birds and the sunset, being out to sea west, took forever to dip."  - Nick McKinlay

"We shot the clip in one afternoon spending the day climbing up little bits of hill to get the right shot and over rocks to be closer to the shore. The concept of using the materials to blend into the landscape was a really nice and simple idea that Nick thought of which I think ended up working really well and is really effective in parallel to the song itself. The best part of that day was when the sun was just about to disappear and the whole atmosphere changed in the bay, it was very beautiful and is shown in the last shots of the clip. The whole experience was really lovely and surprisingly pleasant for a video that got whipped together so quickly. I admire Nicks work a lot and couldn't be happier with how it turned out." - Chitra